A Review of Digital Marketing: Types of Strategies and Their Implementation
Publish Year: 1402
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
CEITCONF07_002
تاریخ نمایه سازی: 18 فروردین 1403
Abstract:
digital marketing has become an integral part ofcontemporary business strategies, leveraging online channels toengage, attract, and convert target audiences. This comprehensiveoverview explores the diverse components of digital marketing,including content marketing, search engine marketing, emailmarketing, video marketing, and more. Emphasizing the dynamicinterplay between creativity and analytics, the digital marketinglandscape is characterized by constant evolution, necessitatingadaptability and innovation from businesses. As we delve into thechallenges and opportunities within digital marketing, theconvergence of emerging technologies and consumer expectationsshapes a future where personalization, immersive experiences, andstrategic agility are paramount
Authors
Kazem Taghandiki
Department of Computer Engineering, Technical and Vocational University (TVU), Tehran, Iran
Mohammad Mohammadi
Department of Computer Engineering, Technical and Vocational University (TVU), Tehran, Iran