Analyzing innovation and investigating the impact of innovation ininternational marketing with an emphasis on entrepreneurship

With the increasing growth of international trade and entrepreneurship, the importance of innovation andinternational marketing has doubled in this turbulent world, and this importance of their role willcontinue and increase. Globalization with the increase of potential and new customers and newcompetitors makes it more difficult to be in international business, which can be made easier by applyinginnovation from entrepreneurship in different dimensions. This research includes definitions ofinnovation, its types, innovation and entrepreneurship, innovation and international trade. And further,definitions of international marketing, its capabilities, entrepreneurship, its types, global entrepreneurshipwatch and entrepreneurship spillover were described. With the research that was done, it was concludedthat innovation in international marketing has a significant impact and it can be said that it plays the mainrole not only at the national level but also at the international and global level. Also, the ability toinnovate transnational products in multinational companies in international marketing is influential in thegrowth and development of companies and is considered one of the special capabilities. Innovation andinternational marketing not only have a mutual effect on each other, but also play a constructive andsignificant role in entrepreneurship. And on the other hand, innovation plays a role in international tradethrough products/services, technology development, optimal changes in the organization andunderstanding of its complex issues, better performance in international markets and increasedcompetition.

Keywords:

innovation , international trade , international marketing and entrepreneurship