A Study On Key Success Factors In Financial Services Marketing And Brand Management

Service marketing is an art that introduces services in an attractive and attractive way to customers by combining modern strategies and techniques. This art allows managers and sellers to convey the best points of their services to the hearts of the audience. Service marketing is a strategic process that promotes and promotes the services provided by an organization. In this regard, service marketing does not only sell specific product items, but also focuses on the experience and relationship with customers. This strategy has its ultimate goal in creating added value for customers and creating a different and unique in the market. One of the examples where marketing services have really been the secret of success and income generation is Amazon. Amazon is one of the largest service companies in the world. This company is active in online sales of products. Amazon uses different methods to market its services. One of these methods is the use of targeted advertising and good branding. Using customer data, Amazon shows its ads in a targeted way to people who are more likely to buy a product. This method has made Amazon able to attract more customers and increase its income. In general, service marketing is one of the most important success factors of service businesses. By using the right tricks and shortcuts, you can increase its efficiency and get better results. Brand management consists of making a promise, implementing that promise, and then keeping that promise. This requires defining the brand, positioning the brand and launching the brand. Brand management is the art of brand journalism and creating and keeping a brand alive. Brand management is a broad term used to describe marketing strategies to maintain, improve and raise awareness of the value and reputation of a brand and its products over time. Brands are the most influential factor in customer interaction with a product, choosing a product to buy, and creating competition in the sale of that product. Brand performance and market control are two mechanisms whose role in the organization's success should be examined. Brand performance is an index to measure the brand's ability to give value to customers and control the market, a tool to influence the market and regulate consumer behavior. In this study, we discuss the key success factors in financial services marketing and brand management.

A Study On Key Success Factors In Financial Services Marketing And Brand Management Keywords:

Financial Services , Marketing , Brand Management , Brand