Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach

Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran. Kamran.feizi@gmail.com

Department of Management, Ghazali Institute of Higher Education, Qazvin, Iran.

Department of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.

Industrial Management Department, North Tehran branch,Islamic Azad University, Tehran, Iran