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Exploring Aesthetic Principles: The Impact ofGestalt Theory on Facade Design

Publish Year: 1403
Type: Conference paper
Language: English
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ICARCAU02_217

Index date: 24 November 2024

Exploring Aesthetic Principles: The Impact ofGestalt Theory on Facade Design abstract

Architecture, as the most social of human arts, is always in connection and interaction with allindividuals present in society. Among these, the facade of a building is more in the spotlightthan other parts of the building, and this has made it one of the criteria for assessing the beautyof a building from the perspective of those who observe it from the outside. It is common infacade design to consider the materials used, the type of color and texture, and even theirsizes; however, attention to aesthetic principles is also strategic and fundamental to the beautyof the facade. In this regard, Gestalt theory emerges as a psychological strategy that examinesboth the observer and the components, a s well as the overall design.The horizons presented in Gestalt theory can partially decode our way of observing andunderstanding the environment and phenomena, and elements such as form and space (asGestalt), as well as concepts like symmetry, continuity, congruence, etc., which areunderstood through physical properties and analyzed by the brain. Therefore, the concepts ofGestalt theory have been the subject of research for better facade design. It seems that thistheory focuses more on understanding human mental tendencies and provides suggestions fororganizing visual elements of the facade; however, this approach, as a useful epistemologicaltool, can serve the field of architectural psychology. A questionnaire conducted witharchitecture students reflects this.

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Exploring Aesthetic Principles: The Impact ofGestalt Theory on Facade Design authors

Adib Mijani

MA in architecture

Fateme Behzadi

BA in Food Industry Engineering

Amir Hosein Ebrahimi Pour Farsangi

MA in Construction and Production

Maraal Nazarian

MA in architecture,