E-Market Orientation as a result of Integrating electronic marketing with market orientation concept
Publish Year: 1385
Type: Conference paper
Language: English
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Document National Code:
ICTM02_003
Index date: 30 December 2006
E-Market Orientation as a result of Integrating electronic marketing with market orientation concept abstract
The aim of this paper is to show the relationship between electric marketing and market orientation. This paper intends to integrate these concepts and draw a framework for e-market orientation as a new paradigm in business. So it is necessary to introduce both e-marketing and market orientation and review the literature related to them. We begin our literature overview with e-marketing and then we turn to introduce the concept of market orientation. Finally, we illuminate the impact of e-marketing of market orientation and introduce of e-market orientation as a new approach in implementing marketing concept with the aid the internet.
E-Market Orientation as a result of Integrating electronic marketing with market orientation concept Keywords:
electronic marketing - market orientation - e-market orienttion
E-Market Orientation as a result of Integrating electronic marketing with market orientation concept authors
Amir Ekhlassi
MBA student, sharif University of Technology, Graduate school of management and economics
Morteza Mashayekhy
MBA student, sharif University of Technology, Graduate school of management and economics
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