Presenting an Innovative Framework for Designing Metaverse Platforms Based on Gamification Principles

The metaverse, as an emerging and captivating technology, offers significant potential for transforming human, economic, and social interactions. The successful design of metaverse platforms requires the adoption of innovative principles to maximize user engagement and motivation. One effective approach in this context is leveraging gamification principles, which can make user experiences more engaging and motivating. This paper presents an innovative framework for designing metaverse platforms based on gamification principles. First, a systematic literature review was conducted to identify the key components of gamification, which were then analyzed within theoretical models. Subsequently, using content analysis and expert surveys, these components were systematically restructured for application in the metaverse. The proposed framework consists of six main sections: interactive narrative design, dynamic reward systems, competitive and collaborative mechanisms, personalized experience management, advanced social interactions, and immersive experience creation. To evaluate the framework, a case study was conducted on the design of a prototype metaverse platform, the results of which demonstrated significant improvements in user participation, engagement, and satisfaction metrics. In addition to its practical applications in metaverse platform design, the proposed framework serves as a foundation for future research in related fields.

Presenting an Innovative Framework for Designing Metaverse Platforms Based on Gamification Principles Keywords:

Metaverse , Gamification , User Engagement , Customer Experience , Innovative Framework