Discovering users with high penetration to start viral marketing in social networks

The target of viral marketing on the platform of popular online social networks is to rapidly propagatemarketing information at lower cost and increase sales, in which a key problem is how to precisely discover the mostinfluential users in the process of information diffusion. The method is proposed in this paper for helping companies toidentify such users as seeds to maximize information diffusion in the viral marketing. In this method we define afunction with some new parameters and try to optimize discovering of influential users to start an optimized viralmarketing.

Keywords:

influential users , social network , viral marketing , word of mouth marketing