Role of franchising in entrepreneurship
Publish Year: 1393
Type: Conference paper
Language: English
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Document National Code:
ICMNG01_091
Index date: 18 November 2014
Role of franchising in entrepreneurship abstract
Franchising plays a prominent role in business life today. This paper discuss role of franchising in entrepreneurship. To start with, franchising is defined. Then common characteristics of franchises, types of franchising, criteria for selecting a franchise, advantages and disadvantages of franchising and myths about franchising are explained. In the third part, definition of the entrepreneurship and entrepreneur are explained. Finally in the last part, the relationship between franchising and entrepreneurship, and role of franchising in entrepreneurship are discussed and it is concluded that the franchising plays a prominent role in entrepreneurship
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Role of franchising in entrepreneurship authors
Elham Rajabi
M.A degree of Faculty of management, Islamic Azad University of Aliabad Katoul Gonbad Kavus, Iran
Bayram Bibi Habiblee
M.A degree of Faculty of management, Islamic Azad University of Aliabad Katoul Agh Ghala, Iran
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