ICA and Its Application in One-to-One Web Marketing and e-CRM

In this paper, we first review some aspects of marketing, one-to-one marketing, one-to-one web marketing, CRM and e-CRM; then we denote some applications of Independent Component Analysis, ICA, in these fields of business.

Keywords:

Value engineering , knowledge , wisdom , marketing , one-to-one marketing , CRM , one-to-one web marketing , e-CRM , statistical data mining , independent component analysis (ICA) , blind source separation (BSS)