Investigating Factors Affecting the Online Repurchasing Intention
Publish Year: 1393
Type: Conference paper
Language: English
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Document National Code:
VALIASR01_246
Index date: 10 July 2015
Investigating Factors Affecting the Online Repurchasing Intention abstract
250 questionnaires were distributed randomly among multinational e-stores’ customers. After computing the Pearson Correlation and Regression analysis on 175 valid returned questionnaires by spss, a model based on the factors which influence and persuade the customers to return the website and again make a purchase, is presented. At the end, the hypotheses were proved then the levels of their effects expressed and analyzed. Such cases as ease of use, usefulness of the website, enjoying the purchase, shopping from a trusted website, previous experience of customers, behavioral factor as customer’s social prestige after purchasing and internet Shopping self-efficacy are among the important factors affecting customer’s intention in repurchasing.
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Investigating Factors Affecting the Online Repurchasing Intention authors
Fatemeh Eidi
Assistant professor at PNU University, Tehran, Iran
Sahar Pahlevani
MBA student at PNU University, Tehran, Iran
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