An Investigation into Decision Styles of Mobile Phone Customers
Publish place: International Journal of Management, Accounting and Economics (IJMAE)، Vol: 2، Issue: 9
Publish Year: 1394
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJMAE-2-9_013
تاریخ نمایه سازی: 15 شهریور 1395
Abstract:
Customers relate to various markets with distinct decision making styles. Such styles may be somewhat time independent. The present study was conducted to take a thorough look at Sproles & Kendall’s model of decision making styles among mobile phone customers, with a focus on store location, recommendations and criticism by others, and power of parents. To this end, it was attempted to develop a data collection instrument through the latest changes in the questionnaire for decision making model of purchase as well as experts’ and consumers’ comments and judgments. After the conduction of a random sampling, 385 questionnaires were handed out to mobile phone users out of which 369 were usable. In order to analyze the data and test the hypotheses, structural equations modeling was utilized. The results indicated that habitual and store location styles were the most important ones.
Keywords:
Sproles and Kendall’s model , store location , recommendations and criticism by others , power of parents
Authors
Mohammad Ali Nasimi
Department of Business Management, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
Somaye Amiri
Department of Business Management, Semnan University, Semnan, Iran
Samira Pali
Department of Business Management, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
Mohammad Hassan Nasimi
Department of Business Management, Bandar Lengeh Branch, Islamic Azad University, Bandar Lengeh, Iran