The impact of customer knowledge and customer relationship management in the quality of services in the insurance company Sarmad
Publish place: 13th International Industrial Engineering Conference
Publish Year: 1395
نوع سند: مقاله کنفرانسی
زبان: English
View: 443
This Paper With 9 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
IIEC13_220
تاریخ نمایه سازی: 14 شهریور 1396
Abstract:
The aim of this study was to evaluate the effect of customer knowledge and customer relationship management in the quality of services in the sarmad insurance. The method used in this research is correlation. Therefore, in this study, all members of the community population are an insurance company Sarmad ، 214 people were randomly chosen. Data collection tools include questionnaire, customer knowledge, quality of service and customer relationship management. After scoring questionnaire and data extraction with spss and the effect of customer knowledge and customer relationship management in service quality ofSarmad Insurance Company had been shownwith statistical test.
Keywords:
customer knowledge. Customer relationship management. quality of services
Authors
Payam Nazeri
Department Of Management, Amol Branch , Islamic Azad University , amol , Iran
Ali Tajdin
Department of Industrial Engineering, Mazandaran University of Science and Technology, Babol, Iran
Sepideh Ebadi
Department of Industrial Engineering, Mazandaran University of Science and Technology, Babol, Iran