Examines the differences in relation to marketing by using different definitions

Relationship marketing is one the most extensive concepts, which can be concluded from all marketing perspective that discusses on relationship. This concept term was introduced officially in 1983 by Leonard Berry, who defined it as attraction, retention and enhance of customer relationships. The basis of this branch of marketing which is closely linked with consumer behavior, come out from the investigation into the relationship between buyer and seller in medium and large businesses. Customers and trading partners in the past two decades has made remarkable progress in the field of marketing and emergence of relationship marketing attitudes lead to significant changes in marketing methods that are applicable. According to Leonard Berry, and relevant scientific efforts by Hakansen, the theory of the structure of relationships developed during the 1980s and covered several different areas which includes relationship between buyer - seller. This article examines the differences in relation to marketing by using different definitions and recommendations presented at the end

Keywords:

Marketing , customer , business , buyer