Intenet Marketing Strategies:A Competency-Based Approach
Publish place: 02nd International Management Conference
Publish Year: 1383
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
IRIMC02_083
تاریخ نمایه سازی: 17 فروردین 1388
Abstract:
The use of the Internet has become increasingly popular in recent years . Companies employ the world wide web to gather and disseminate information to and from actual and potential customers whech makes this belief that internet technology may serve as a strategic tool. it has a potential effect of any of porters competitive strategies. the academic literature assumes there to be a net positive effect of the internet on competitive advantage but some researches does not support this. in this paper we will illiustrate that enterprises can acquire relational and informational competency by using the internet technology . According to the internet competencies, internet marketing strategies can be divided into five categories : Transactional, Profile, Customer - oriented , Relationship, and knowledge strategies.
Authors
Mohammad . R Esfidani
Institute for Trade Studies and Research
Hashem Aghazadeh
University of Tehran , Faculty of Management