The Use of Personalization Techniques for Prioritization of Service Offering to Web Users According to Their Need( OWUAT )

Recently, users exploit web mining techniques for various reasons such as web content search, exploring the existing links in web pages, and discovering the patterns of usingdifferent internet sources. As internet users have special and different needs, demands, and tastes, the use of techniques to display the required or the interesting content for any user is very essential. In this study, it will be discussed about the use of personalization techniques to deliver the required content to users in the virtual world. Finally, the existing challenges in employing such techniques will be explored in brief.

Keywords:

Web mining , Personalization , Classification , Clustering)