How to know more about our bank advertising creativity?(A briefing of the literature)
Publish place: National Congress on Creative Banking Promotion
Publish Year: 1388
Type: Conference paper
Language: English
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Document National Code:
NCCBP01_023
Index date: 2 December 2009
How to know more about our bank advertising creativity?(A briefing of the literature) abstract
In current banking market status of Iran in which 3 main items of marketing mix are under close supervision of Central Bank of Iran, the only remained factor of promotion will be a strategic tool for Iranian banks to compete.In this paper, considering a short review of some basic & recent literature of creativity &advertising creativity management, some key questions will be defined in order to prepare a base of assessment of creativity management in advertising of Iranian banks by viewing both defining & proceeding advertising creativity in Iranian banks.
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How to know more about our bank advertising creativity?(A briefing of the literature) authors
Amir Hamed Rezaei
Marketing PhD student & Head of Marketing Dept., Saman Bank
Azadeh Farahabadi
MBA student & Head of Direct Marketing Division., Saman Bank
Neda Masoumzadeh
Advertising & Marketing Expert, Saman Bank
Arezoo Naghizadeh Gelyani
Head of Advertising Division, Saman Bank