Public Education and M-Commerce via Proximity Marketing Systems using ARMrayanMultimediaMobile CMS

Tremendous amount of paper advertisement produced in the past decades, vanished mostly because of new electronic marketing methods available today. Among those methods, the most new and emerging technology is mobile marketing.We designed and developed the ARMrayan Multimedia Mobile CMS as the software that helps communities, educational, cultural or marketing centers in a way that ordinary operators be able to create a variety of fully functional multimedia mobile applications such as tutorials, catalogues, books, and guides in minutes without writing even a line of code. In this paper, we present the role of our developed software in a our proposed educational proximity marketing system using kiosks and Bluetooth advertising, which will lead to a great leap in M-commerce marketing and public education solutions. Related experiences are described and diagrams are used to illustrate the solution.Upon release of the software, it achieved two titles and prizes in different festivals and various cultural and commercial centers became its customers.

Keywords:

Proximity Marketing , M-Commerce , Mobile CMS , Multimedia , Mobile , Content , Catalogue , Education