Marketing is not a science; Marketing is marketing
Publish place: 1st International Marketing Research Conference
Publish Year: 1388
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MARKETINGCONF01_017
تاریخ نمایه سازی: 8 فروردین 1389
Abstract:
Marketing is not a science , marketing is marketing . This is a subject common to many introductory marketing texts and degree courses apart from the service product or marketplace. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the serveces marketing mix while the overall sentiments of marketing hold true across product and market boundaries perhaps the differences are in fact more maked?
Authors
seyed mohammad hamzeh kheradmand
PhD Candidate University of Leicester, School of Management
zolfaghar ali jafari naeimi
master of science in business administration linkoping university sweden