Hotel-restaurant quality of service on intention
Publish place: National Conference on Business Administration with an emphasis on supporting Iranian goods and services
Publish Year: 1397
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MERC01_244
تاریخ نمایه سازی: 8 مرداد 1398
Abstract:
This study developed a theoretical framework in which overall image and quality of service effect guests’ intentions to revisit a luxury hotel restaurant and visit other restaurants of the same hotel. Results of the structural analysis indicated that the research independent variable has positive influence on intention. Overall, our proposed theoretical framework was found to include sufficient power in predicting patrons’ intentions for luxury hotel restaurant products. Using this quantitative approach, our research objectives were wholly achieved.
Authors
Rozbeh mirzaei
Associate professor of tourism department, university of Mazandaran-babolsar- Iran
Mehdi Ramezanzadeh Lasboyee
Associate professor of tourism department, university of Mazandaran-babolsar- Iran
Zahra Zolghadr
MA in tourism management in University of Mazandaran Babolsar-Iran