Dr. Hooman Qapchi is one of the best and brightest national capitals in the field of Media cognitics and also one of the youngest Lecturers of Tehran University, who has been selected as Exemplary Instructor in 2022 and also enlisted as one of the youngest Iranian scientists in 2023. Dr. Hooman Qapchi is a Tehran University graduate with a PhD in Media Management. In addition to teaching Media Management at Tehran University, he is currently pursuing his post-doctorate in the field of Media Resilience and Cognitive Immunity. The Philosophy of Technology, Semiotics, Social Networks Analysis (SNA), Persuasion, Prosumers’ Analysis and Future Studies around New Media are included in his research interests. The latest work of Dr. Hooman Qapchi is a book called “Organizational Reality: Elements of Organizational Communication from the Perspective of Structuralist Sociology”, co-authored with Professor Ali Akbar Farhangi, which was published in May 2023. Professor Ali Akbar Farhangi is not only The Founding Father of Media Management in Iran but also The Everlasting face of Management and Communications studies.