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فیلتر نتایج
Masoumeh Hosseinzadehshahri
Seyed Hamid Khodadad Hoseini
Mohammad saeid Kiani
نتایج 11 تا 20 از مجموع 74
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Journal Paper
تاثیر داستان سرایی به عنوان یک راهبرد محتوا بر قصد خرید: پژوهشی با استفاده از سناریوسازی روایتی
Authors:
معصومه حسین زاده شهری
،
نیلوفر علیزاده امیرآبادی
،
یاسمن سعدی پور
Year 1401
Publish place:
Organizational Resource Management Research Issue 4، Vol 12
Pages:
22
| Language: Persian
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Journal Paper
تاثیر ارزش های مصرف بر قصد خرید
Authors:
مهدیه منصوری
،
اسداله کردناییج
،
سید حمید خداداد حسینی
Year 1395
Publish place:
Organizational Resource Management Research Issue 4، Vol 6
Pages:
18
| Language: Persian
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Journal Paper
تاثیر عوامل بصری و اطلاعاتی بسته بندی بر گرایش به خرید مجدد مواد غذایی علیرضا موتمنی۱، هادی مرادی۲و ۳، امین همتی۴ ، آناهیتا هاشم زاده ۲، وحید مرادی۵
Authors:
Year 1392
Publish place:
Journal of food science and technology (Iran) Issue 42، Vol 11
Pages:
12
| Language: Persian
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Journal Paper
Organic Consumption Through Framing Effect in Green Messages: A Cross-Sectional Study in India
Authors:
Evelina Sahay
،
Somnath Mukherjee
Year 1402
Publish place:
Iranian Journal of Management Studies Issue 4، Vol 16
Pages:
20
| Language: English
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Journal Paper
Designing the Process Model of Content Marketing with the Approach of Strengthening the Customers' Purchase Intention in the Keshavarzi Bank Services
Authors:
Abdul Rahim Noroozi
،
Rasool Sanavifard
،
Ali Asghar Eyvazi Heshmat
Year 1402
Publish place:
International Journal of Digital Content Management Issue 7، Vol 4
Pages:
26
| Language: English
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Conference Paper
The impact of the characteristics of influencers on the purchase intention of customers: considering the perceived personality characteristics
Authors:
Fateme Mardani Garm Dareh
Year 1402
Publish place:
9th International Conference on New Perspective in Management, Accounting and Entrepreneurship
Pages:
14
| Language: English
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Journal Paper
The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator?
Authors:
Elham Fazeli Veisari
،
Mohammad Javad Taghipourian
،
Reza Tavoli
Year 1400
Publish place:
The Journal of International Marketing Modeling Issue 1، Vol 2
Pages:
14
| Language: English
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Journal Paper
Examining the Attitude Towards Social Media Advertisements on Purchase Intention (Case Study: Adidas Brand)
Authors:
Mohammad Saeid Kiani
،
Leila Nazari
،
Leila Shahbazpour
Year 1402
Publish place:
Research in Sport Management and Marketing Issue 3، Vol 4
Pages:
11
| Language: English
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Conference Paper
The Effect of Brand logo typeface on Consumer satisfaction and Repurchase intention with Brand performance mediating: in online taxi platforms
Authors:
Mohammad Akbari
،
Mohammad Ghasemi
،
Shadi Nazarzad
Year 1402
Publish place:
2nd.International Congress on Management, Economy, Humanities and Business Development
Pages:
15
| Language: English
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Conference Paper
Investigating the relationship of brand logo on customer satisfaction, attitude and repurchase intention of online services
Authors:
Shadi Nazarzad
،
Mohammad Akbari
Year 1402
Publish place:
2nd.International Congress on Management, Economy, Humanities and Business Development
Pages:
15
| Language: English
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نتایج 11 تا 20 از مجموع 74
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