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فیلتر نتایج
Zohreh DEhdashti Shahrokh
Soheil Nejat
نتایج 1 تا 10 از مجموع 99
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Journal Paper
The Effect of Club Social Responsibility on Customer Citizenship Behavior with the Mediating Role of Brand Equity
Authors:
Mohammad sahebkaran
،
Seyedeh Azra Mirkazemi
،
Atefeh Sadat Mostafavi
Year 1403
Publish place:
Research in Sport Management and Marketing Issue 3، Vol 5
Pages:
14
| Language: English
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Journal Paper
Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers
Authors:
Davood Nasr Esfahani
،
hengameh shams
Year 1402
Publish place:
Archives in Sport Management and Leadership Issue 2، Vol 1
Pages:
13
| Language: English
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Journal Paper
Brand Gender in the Global Smartphone Market and Relationship with Customer Loyalty and Brand Equity in Iran
Authors:
Samira Ebnerasoul
،
Seyed Jalal Moosavi Bazargan
Year 1403
Publish place:
International Journal of Management, Accounting and Economics (IJMAE) Issue 1، Vol 11
Pages:
24
| Language: English
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Journal Paper
The effect of gamification on brand equity and desirable consumer behaviors in online retail stores: The mediating role of brand engagement
Authors:
Elham Ebrahimi
،
Hamid Reza Irani
،
Mohammad Abbasi
،
Ali Abedini
Year 1403
Publish place:
Iranian Journal of Management Studies Issue 2، Vol 17
Pages:
13
| Language: English
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Journal Paper
ارائه مدلی برای ارزش ویژه مشتری: مورد مطالعه بانک کشاورزی
Authors:
نبی اله دهقان
،
زهره دهدشتی شاهرخ
،
سمانه نعمتی زاد
Year 1393
Publish place:
Organizational Resource Management Research Issue 1، Vol 4
Pages:
18
| Language: Persian
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Journal Paper
طراحی الگوی عملکرد برند در بازارهای صنعتی
Authors:
عباس علی رستگار
،
امین کهیاری حقیقت
،
مینا کهیاری حقیقت
Year 1395
Publish place:
Organizational Resource Management Research Issue 1، Vol 6
Pages:
33
| Language: Persian
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Journal Paper
واکاوی مفهوم شهروندی شرکتی و بررسی نقش آن در توسعه وفاداری مشتریان
Authors:
مرتضی سلطانی
،
سهیل نجات
Year 1396
Publish place:
Organizational Resource Management Research Issue 1، Vol 7
Pages:
20
| Language: Persian
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Journal Paper
Knowledge Transfer Mechanisms in Electronic Word of Mouth Campaigns: Implications for Brand Equity
Authors:
Azadeh Darvish
،
Fereshteh Lotfizadeh
،
Kambiz Heidarzadeh
،
Rahim Mohtaram
Year 1402
Publish place:
The International Journal of Knowledge Processing Studies Issue 1، Vol 4
Pages:
18
| Language: English
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Journal Paper
Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League)
Authors:
اکبر جابری
Year 1402
Publish place:
Sports Business Journal Issue 4، Vol 3
Pages:
16
| Language: English
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Journal Paper
Designing of a conceptual pattern of brand equity in the automotive industry: Foundation data theory approach
Authors:
Saeed Ahmadi
،
Elham Faridchehr
،
Mahmoud Ahmadi Sharif
Year 1402
Publish place:
International Journal of Nonlinear Analysis and Applications Issue 7، Vol 14
Pages:
20
| Language: English
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نتایج 1 تا 10 از مجموع 99
1
2
3
4
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