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فیلتر نتایج
Masoud Barati
Hamed Kheirollahi Meidani
Fereshteh Mansourimoayyed
Nasrin Azizian Kohan
ali hosseinzadeh
نتایج 11 تا 20 از مجموع 98
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Journal Paper
Affecting Factors of Consumers’ Intent to Buy in the Food Industry by Emphasizing Brand Experience (Case Study: Mashhad TABAROK Company)
Authors:
فاطمه مطهری نژاد
،
سعید صمدی
،
یاسان الله پوراشرف
،
زینب طولابی
Year 1394
Publish place:
Iranian Journal of Management Studies Issue 2، Vol 8
Pages:
21
| Language: English
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Journal Paper
The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator?
Authors:
Elham Fazeli Veisari
،
Mohammad Javad Taghipourian
،
Reza Tavoli
Year 1400
Publish place:
The Journal of International Marketing Modeling Issue 1، Vol 2
Pages:
14
| Language: English
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Journal Paper
The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity
Authors:
Hossein Faridniya
،
Nasrin Azizian Kohan
،
Hamed Kheirollahi Meidani
،
Fatemeh Behrooz Damirchi
Year 1402
Publish place:
Research in Sport Management and Marketing Issue 3، Vol 4
Pages:
12
| Language: English
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Journal Paper
تحلیل رابطه بازاریابی رابطه ای با ارزش ویژه برند بانک: نقش تعدیل گر اخلاق کسب و کار
Authors:
روح اله خسروی نژاد
،
مژگان بهرامی
،
مسعود براتی
Year 1397
Publish place:
Iranian Journal of Ethics in Science and Technology Issue 1، Vol 13
Pages:
11
| Language: Persian
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Journal Paper
The Effect of Social Media Marketing on Brand Equity Based on Customer Behavior
Authors:
Fatemeh Farahmand
Year 1401
Publish place:
The International Journal of Knowledge Processing Studies Issue 2، Vol 2
Pages:
9
| Language: English
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Journal Paper
The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love
Authors:
Mohammad Bashokouh Ajirloo
،
Mehrdad Naserpour
Year 1401
Publish place:
Advertising and sales management quarterly Issue 4، Vol 3
Pages:
11
| Language: Persian
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Journal Paper
Designing a Dynamic Brand Equity Model Concentrating on Fake News in Coca-Cola Company
Authors:
Davood Arian Nezhad
،
Hadi Bastam
،
Ali Hosseinzadeh
Year 1402
Publish place:
Journal of Systems Thinking in Practice Issue 2، Vol 2
Pages:
25
| Language: English
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Conference Paper
Impact of Digital Marketing On Brand Equity In thetourism bank
Authors:
Banafshe Hesari
Year 1402
Publish place:
The third international conference on advanced research in management and humanities
Pages:
12
| Language: English
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Conference Paper
Determinants of Green Brand Equity Using InterpretiveStructural Modeling and MICMAC analysis
Authors:
Somayeh Tavousi,
،
Fereshteh Mansourimoayyed
،
Mohammad Moradi
Year 1402
Publish place:
The third international conference on advanced research in management and humanities
Pages:
15
| Language: English
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Journal Paper
توسعه صنعت گردشگری با رویکرد بازاریابی سولومو
Authors:
سارا محمدی
،
عبدالهادی درزیان عزیزی
،
نیلوفر هادیان فر
Year 1399
Publish place:
Journal of Tourism Planning and Development Issue 32، Vol 9
Pages:
15
| Language: Persian
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نتایج 11 تا 20 از مجموع 98
1
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3
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Last