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فیلتر نتایج
Manijeh BahreiniRad
Majid Esmaeilpour
Zohreh DEhdashti Shahrokh
Mohammad saeid Kiani
َAliakbar Peyvasteh
Hossein Bodaghi Khajeh Noubar
نتایج 31 تا 40 از مجموع 99
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Journal Paper
Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances
Authors:
باباتوند مویسیلیو آبینا
،
اولوسی آجایی
Year 1401
Publish place:
Iranian Journal of Management Studies Issue 2، Vol 15
Pages:
15
| Language: English
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Journal Paper
تبیین عوامل موثر بر تصویر برند بیمارستان با نقش واسط ارزش ویژه برند در بازاریابی خدمات سلامت؛ مطالعه موردی بیمارستان سلمان فارسی بوشهر
Authors:
فریده دالکی
،
مجید اسماعیل پور
،
منیژه بحرینی زاد
Year 1397
Publish place:
Health Research Journal Issue 2، Vol 4
Pages:
9
| Language: Persian
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Journal Paper
بررسی تاثیر جنسیت برند و ارزش ویژه برند مبتنی بر مصرف کننده بر وفاداری با توجه به نقش رضایت و اعتماد(مطالعه موردی: شبکه اجتماعی اینستاگرام)
Authors:
حمید خداداد حسینی
،
مهدی خوش اخلاق
Year 1398
Publish place:
Services Operation Management Issue 4، Vol 1
Pages:
19
| Language: Persian
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Journal Paper
Experimental marketing, Brand equity, and Reputation of customer behaviors in Sports Venues
Authors:
شهاب بهرامی
،
محمد سعید کیانی
،
لیلا نظری
،
لیلا شهبازپور
Year 1400
Publish place:
Sports Business Journal Issue 2، Vol 1
Pages:
14
| Language: English
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Journal Paper
Prioritizing Factors Affecting Internet Companies' Brand Equity (Allame Tabatabayi University's Students' Viewpoints)
Authors:
محمود محمدیان
،
زهره دهدشتی شاهرخ
،
آرش جلال زاده مقدم شهری
Year 1391
Publish place:
Journal of Information Technology Management Issue 12، Vol 4
Pages:
26
| Language: English
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Journal Paper
رابطه اخلاق مداری در بازاریابی شبکه های اجتماعی با رفتار مصرف کننده: نقش میانجی ارزش ویژه برند
Authors:
یونس کافی لاله
،
حسین بوداقی خواجه نوبر
،
علیرضا موتمنی
،
علی اکبر پیوسته
Year 1400
Publish place:
Iranian Journal of Ethics in Science and Technology Issue 3، Vol 16
Pages:
5
| Language: Persian
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Journal Paper
Impact of Social Media Marketing on Consumer-Based Brand Equity for Tourism Destination
Authors:
Niloufar Hadianfar
Year 1400
Publish place:
International Journal of Digital Content Management Issue 2، Vol 1
Pages:
22
| Language: English
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Conference Paper
Assessing the impact of brand identity on brand performance, brand satisfaction and brand love in Iran
Authors:
Farbod Souri
Year 1400
Publish place:
Sixth International Conference on Humanities, Social Sciences and Lifestyle
Pages:
15
| Language: English
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Conference Paper
"Evaluate the sensory brand experience on brand equity based on customer emotional commitment and customer satisfaction"
Authors:
Saman fallahpour
،
Ramzan gholami avati
،
Hamed fazeli kebria
Year 1400
Publish place:
2nd International Conference on Challenges and New Solutions in Industrial Engineering and Management and Accounting
Pages:
8
| Language: English
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Conference Paper
Survey status of Customer- based Brand equity from the bank industry of Iran
Authors:
Nahid Saravi-Moghadama
،
Seyed Zaman Mousavi-merkolaei
Year 1400
Publish place:
2nd International Conference on Challenges and New Solutions in Industrial Engineering and Management and Accounting
Pages:
10
| Language: English
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نتایج 31 تا 40 از مجموع 99
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