Investigating the Relationship between Customer-Orientation and Sales of Goods in Border Areas
Publish place: International Conference of the Asian Academy of Management (Management, Innovation and Entrepreneurship a Global Challenge)
Publish Year: 1396
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
AAMC01_032
تاریخ نمایه سازی: 26 مرداد 1397
Abstract:
Investigating the relationship between customer orientation and sales of goods in Baneh city. Using a Morgan table, 217 household appliance retailers were randomly selected as sample. A researcher-made questionnaire was compiled based on component The customer-oriented algorithm has been used and for analyzing the ssps software and the Xi-2 formula, the final result of the data collection is given in the following graph. Customer relationship on sales volume, which shows that there is a significant relationship between customer-orientation components that include product, service, information technology and price. With 95 confidence, 17.92%, service delivery of 32.94% Information technology has a 95.25 percent and a price of 91.91 percent have a significant effect on the sale of home appliances in the Baneh Bread Market, and ultimately the results confirm the underlying assumptions of the research
Keywords:
customer , customer orientation , consumer behavior , customer satisfaction , customer loyalty and sales
Authors
Amin Mortazavi
PhD Student in Mathematics and Research Head in Applied Scientific Tourism Center of Kerman Province
Meqdad Esfandiari Mehni
Master of Business Administration
Ali Gerami Kaviri Nejad
Instructor in Management, Economics, and Accounting Department of Payam Noor University of Iran