The effect of e-commerce marketing and operations on the export performance of small and mediumindustries (SMEs) in Iran

The aim of this study was to investigate the effects of e-commerce marketing and operations on the export performance of SMEs. The study is descriptive and correlation and statistical population included all small and medium enterprises (SMEs) in Iran. A sample size of ۲۶۱ SMEs obtainedusing random sampling method and Cochran formula, respectively. Data were collected by a questionnaire which its validity and reliability were confirmed. The study used structural equation modeling using LISREL software to test research hypotheses and data analysis. The results showedthat e-commerce operations and marketing have a significant positive impact on the export performance of SMEs in Iran. The results showed moderating inclusion variables (experience) of ecommerce and organization size can improve the effects of e-commerce marketing and operationaspects on export performance of SMEs.

Keywords:

marketing , e-commerce , export performance , operations , information technology