Opinion Formation Modeling By Agents With Internal Tendency
Publish place: International Journal of Web Research، Vol: 2، Issue: 1
Publish Year: 1398
نوع سند: مقاله ژورنالی
زبان: English
View: 313
This Paper With 11 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
JR_IJWR-2-1_001
تاریخ نمایه سازی: 21 اردیبهشت 1399
Abstract:
Several factors such as engagement with peer groups, government policies, personal attitudes can affect people’s opinion about a specific subject. Most of scholars in this area focus on the interaction of individuals in social network and overlook other factors. In this paper, an opinion formation model is presented in which the internal tendencies of individuals are considered as an intrinsic property. In this model, people revise their opinion based on their neighbors’ opinion, trust/distrust between them and their own internal tendency. By internal tendency we mean a set of internal factors which may affect the decision of individuals. Simulation results show that this model is able to predict individuals’ opinion which might present their preferences to different products in social network when parameters of the model are identified and assigned. As this model can predict people’s opinion in the market, it can be used in definition of a marketing or production strategy.
Keywords:
Opinion Formation , Agent Based Modeling (ABM) , Social Networks , Social Market , Internal Tendency
Authors
Sajjad Salehi
ECE Department, University of Tehran
Fattaneh Taghiyareh
ECE Department, University of Tehran