Investigation marketing factors affecting foreign investment

Publish Year: 1400
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:

ICMT03_019

تاریخ نمایه سازی: 29 آذر 1400

Abstract:

The aim of the study is Investigation marketing factors affecting foreign investment. This study was a descriptive survey and the survey instrument was a researcher-made questionnaire. Statistical society was all of expert in commercial room of Iran. Sample size (۱۰۰ persons) determination is based on the Cochran formula and random sampling method was used. After data gathering, data analysis was performed using SPSS. Results showed that marketing factors has significant effect on foreign investment.

Keywords:

Marketing factors , Foreign investment , Commercial Room of Iran

Authors

Farzad Fakhrkam

Doctorate of Business Entrepreneurship, University of Tehran

Amir Ekhlasi

PhD in Marketing Management, Assistant professor of entrepreneurship faculty of Tehran University