Optimal pricing of a new generation product when customers are strategic
Publish place: 18th International Conference on Industrial Engineering
Publish Year: 1400
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
IIEC18_127
تاریخ نمایه سازی: 1 دی 1400
Abstract:
In this research, we develop a mathematical model for new generation products in the presence of strategic customers . A firm that produces and sells a two-generation product is considered. It is assumed that potential customers of the first generation are strategic and may delay their purchase to the next generation. The firm aims to determine the optimal price by maximizing total profit. The optimal control theory is used for analyzing the proposed model. The results reveal that strategic behavior influences pricing strategy and reduces optimal price and firm’s profit.
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Authors
Somayeh Najafi-Ghobadi
Department of Industrial Engineering, Factually of Engineering, Kermanshah Branch,Islamic Azad University, Kermanshah, Iran