Investigating the Effect of Customer Complaints and Distrust onPurchase Intention in Tabriz Restaurants
Publish place: Fifth Annual International Conference on New Developments in Management, Economics and Accounting
Publish Year: 1401
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MDMCONF05_135
تاریخ نمایه سازی: 26 مهر 1401
Abstract:
Nowadays, customer retention is very important for all businesses, because the survival of any business depends on its loyal customers to have a reliable future estimate. One of the most important topics in this category is related to customer voice and building trust for customers. Therefore, the main purpose of this study is to investigate the effect of customer complaints and distrust on the purchase intention. The statistical population of this study includes customers of famous restaurants in Tabriz. Data collection was done by a questionnaire. To investigate this research, several hypotheses have been presented that have been analyzed using multiple regression method. The results show that despite more complaints and lack of customer trust, customers show delayed purchase behavior or no purchase.
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Authors
Naser Sanoubar
Associate Professor, Department of Management, Faculty of Economics and Management, Universityof Tabriz, Tabriz, Iran
Mohammad Faryabi
Associate Professor, Department of Management, Faculty of Economics and Management, Universityof Tabriz, Tabriz, Iran
Zahra Ranjbar Areshtanab
Master of MBA, Faculty of Economics and Management, University of Tabriz, Tabriz, Iran.