A New Perspective on Timmers Models Using Atomic Business Models

Correct understanding of each business model is the most important point in choosing the best one by a decision maker. The first e-business model proposed byTimmers(1998) is one of the most comprehensive models. Business model definitions and descriptions have proliferated since Timmers. Atomic Model is one of thelast models witch is made by Weill and Vitale (2001). Information Technology spends early years of its growthin the Iranian market. Managers of manufacturing and service sectors need rational models witch can help them to choose the best one for their e-business according toindustry-related features. Studies showed that theTimmers models are suitable options for selecting the appropriate e-business models for industries in Iran. However, some weaknesses in the Timmers models make it difficult for decision makers to select the mostappropriate one. For example, Timmers has considered a fiXed structure for business and the possibility of combining different models are not considered Also,Timmershas not mentioned the main infrastructure required to implement each model. Therefore, in this paper has tried to overcome weaknesses of Timmersmodel using Atomic ModeL And a synthetic, comprehensive and rational model for Electronic business is proposed.

A New Perspective on Timmers Models Using Atomic Business Models Keywords:

Business model , Timmers models , Atomic models , E-business