Iranian Carpet Industry Management and Marketing and Its Economic Effects

Hand-woven carpet has been the most important traditional non-Oil export of Iran in recent decades which has formed over one-fourth of the non-oil export value during the last four years. Over the last decades, hand-woven carpet export has exerted a considerable influence on non-oil export, and non-oil export has experienced some fluctuations due to the increase and decrease in hand-woven carpet export. But, in the past decade, non-Oil export qualitative and quantitative development, new goods emergence in non-Oil export, relative stagnation of hand-woven carpet market in Iran and the world caused hand-woven share in non-oil export to be reduced gradually. Therefore, non-oil export has got free from the single-product condition of carpet export and has enjoyed a commodity qualitative and quantitative diversity

Keywords:

Marketing , management , export , carpet industry