Relation between Customer satisfaction, trust and loyalty With online shopping among WiMAX users
Publish place: دومین کنفرانس بین المللی مدیریت و حسابداری
Publish Year: 1396
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MANAGECONF02_0773
تاریخ نمایه سازی: 13 شهریور 1396
Abstract:
The aim of this research is to study the relation between customer satisfaction, trust and loyalty with internet buying practices. The statistic society was WiMAX (internet) users from two zones of the city of Tehran. The statistic samples were 180 persons that 55 of them had made online shopping through internet. This included 17 males and 17 females (mean age: 32.52 year). The data was analyzed with Pearson correlation and independent samples test. Theresults showed that there was a significant correlation between customer satisfaction and online shopping (attempts). Also, there was a significant correlation ship between customer loyalty and online shopping, but no significant correlation was observed between the customers’ trust and online shopping. Moreover, there was no significant relation between gender and educational degree with customer behaviors
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Authors
Ebrahim Beheshti
Management Development School (MDS), Tehran, Iran
Maryam Abdoshahi
Department of motor behavior, sport sciences faculty, Alzahra University, Tehran, Iran