gThe Role of Brand Management in Crisis with Perspective of Developed Auto Corporations

Brand reputation does not happen just like that . There is a yellow brick road that is more or less paved , leading from brand professionals thinking about the subject , right down to the reputation being formed. Bran management aims to create brand by internation action. Deliberate decisions are made about brand personality bran values , brand positioning , brand logos, etc. Attention is paid to customers and competitors. Done smartly , the whole strategy and culture of the company are lined up behind the brand to deliver on the intent.

gThe Role of Brand Management in Crisis with Perspective of Developed Auto Corporations Keywords:

Brand management , Bankruptcy , Brand strategies , Automobile industry , Recession globally.