Published in: 2nd International Management and Business Conference
COI code: ICMBTU02_342
Paper Language: English
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Authors The effect of perceived market orientation on satisfaction and Post-Enrolment Communication Behavior: Case of University of TabrizSeyed Samad Hosseini - Assistant professor of University of Tabriz
Atefeh Rezazadeh - MA candidate of Business Management-Entrepreneurship, University of Tabriz
Mahyar Jalaei - MA candidate of MBA-Strategy, University of Tabriz
Majid Fathi - Master of Business Management, University of Tabriz
Abstract:Now days customers are very important part of any firm and keeping them satisfy isvital for firm’s survival. Universities, like all service firms, should consider their customer’ssatisfaction in priority. This study we investigate the effect of perceived market orientation onsatisfaction and post-enrolment behavior. We have collected 376 questionnaires from studentsof University of Tabriz. Our results showed that perceived market orientation has a positiveeffect on student’s satisfaction.
Keywords:Market Orientation, Satisfaction, Post-Enrolment behavior
COI code: ICMBTU02_342
how to cite to this paper:If you want to refer to this article in your research, you can easily use the following in the resources and references section:
Hosseini, Seyed Samad; Atefeh Rezazadeh; Mahyar Jalaei & Majid Fathi, 2018, The effect of perceived market orientation on satisfaction and Post-Enrolment Communication Behavior: Case of University of Tabriz, 2nd International Management and Business Conference, تبریز, گروه مدیریت دانشگاه تبریز, https://www.civilica.com/Paper-ICMBTU02-ICMBTU02_342.htmlInside the text, wherever referred to or an achievement of this article is mentioned, after mentioning the article, inside the parental, the following specifications are written.
First Time: (Hosseini, Seyed Samad; Atefeh Rezazadeh; Mahyar Jalaei & Majid Fathi, 2018)
Second and more: (Hosseini; Rezazadeh; Jalaei & Fathi, 2018)
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The University/Research Center Information:
Type: state university
Paper No.: 17389
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