CIVILICA We Respect the Science
Publisher of Iranian Journals and Conference Proceedings
Paper
title

The effect of perceived market orientation on satisfaction and Post-Enrolment Communication Behavior: Case of University of Tabriz

Credit to Download: 1 | Page Numbers 10 | Abstract Views: 106
Year: 2018
COI code: ICMBTU02_342
Paper Language: English

How to Download This Paper

For Downloading the Fulltext of CIVILICA papers please visit the orginal Persian Section of website.

Authors The effect of perceived market orientation on satisfaction and Post-Enrolment Communication Behavior: Case of University of Tabriz

  Seyed Samad Hosseini - Assistant professor of University of Tabriz
  Atefeh Rezazadeh - MA candidate of Business Management-Entrepreneurship, University of Tabriz
  Mahyar Jalaei - MA candidate of MBA-Strategy, University of Tabriz
  Majid Fathi - Master of Business Management, University of Tabriz

Abstract:

Now days customers are very important part of any firm and keeping them satisfy isvital for firm’s survival. Universities, like all service firms, should consider their customer’ssatisfaction in priority. This study we investigate the effect of perceived market orientation onsatisfaction and post-enrolment behavior. We have collected 376 questionnaires from studentsof University of Tabriz. Our results showed that perceived market orientation has a positiveeffect on student’s satisfaction.

Keywords:

Market Orientation, Satisfaction, Post-Enrolment behavior

Perma Link

https://www.civilica.com/Paper-ICMBTU02-ICMBTU02_342.html
COI code: ICMBTU02_342

how to cite to this paper:

If you want to refer to this article in your research, you can easily use the following in the resources and references section:
Hosseini, Seyed Samad; Atefeh Rezazadeh; Mahyar Jalaei & Majid Fathi, 2018, The effect of perceived market orientation on satisfaction and Post-Enrolment Communication Behavior: Case of University of Tabriz, 2nd International Management and Business Conference, تبریز, گروه مدیریت دانشگاه تبریز, https://www.civilica.com/Paper-ICMBTU02-ICMBTU02_342.htmlInside the text, wherever referred to or an achievement of this article is mentioned, after mentioning the article, inside the parental, the following specifications are written.
First Time: (Hosseini, Seyed Samad; Atefeh Rezazadeh; Mahyar Jalaei & Majid Fathi, 2018)
Second and more: (Hosseini; Rezazadeh; Jalaei & Fathi, 2018)
For a complete overview of how to citation please review the following CIVILICA Guide (Citation)

Scientometrics

The University/Research Center Information:
Type: state university
Paper No.: 17389
in University Ranking and Scientometrics the Iranian universities and research centers are evaluated based on scientific papers.

Research Info Management

Export Citation info of this paper to research management softwares

New Related Papers

Iran Scientific Advertisment Netword

Share this paper

WHAT IS COI?

COI is a national code dedicated to all Iranian Conference and Journal Papers. the COI of each paper can be verified online.