Developing an e-Retailing Model for eCRM System Performance Evaluation in Iran Based on Critical Success Factors (CSFs) - A Case Study of Kish Island

Alireza Abdolhosseini Khaligh; Alireza Miremadi

Developing an e-Retailing Model for eCRM System Performance Evaluation in Iran Based on Critical Success Factors (CSFs) - A Case Study of Kish Island

Publish place: The Conference on Modern Management Sciences

Publish Year: 1391

Type: Conference paper

Language: English

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Link to this Paper:

https://civilica.com/doc/167261

Document National Code:

CMMS01_088

Index date: 15 October 2012

Developing an e-Retailing Model for eCRM System Performance Evaluation in Iran Based on Critical Success Factors (CSFs) - A Case Study of Kish Island abstract

Abstract. In today’s competitive world, IT has overshadowed business processes significantly. The Internet has increased the bargaining power of customers more than that of in the past. The purpose of this study is to find the relationship between effective factors of eCRM and satisfaction from customers’ point of view in order to conduct the Iranian retailers to get success in enhancing satisfaction of customers in this sector. With this Approach, the findings of this study reveal critical success factors and determinants of improvement in the retailing sector by employing of eCRM system

Developing an e-Retailing Model for eCRM System Performance Evaluation in Iran Based on Critical Success Factors (CSFs) - A Case Study of Kish Island Keywords:

Internet , eCRM , Satisfaction , e-Retailing Model , CSF

Developing an e-Retailing Model for eCRM System Performance Evaluation in Iran Based on Critical Success Factors (CSFs) - A Case Study of Kish Island authors

Alireza Abdolhosseini Khaligh

Marketing Lecturer and Project Manager (Faculty of Management, Economics and Accounting -Islamic Azad University of Tabriz (I.A.U.T)

Alireza Miremadi

Marketing Professor and MBA Director (MBA dept. Faculty of Management - Sharif University

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