Configuration of organizational components effective on health tourism performance with technological entrepreneurship approach

Considering Iran's high capacities in the field of health tourism in the Middle East, Iran ranks fourteenth (۱۴), which shows that this capacity has not been used well. In Iran, medical centers have been operating in the field of providing services and attracting patients for about ۲۵ years. Considering that the tourism industry is the second industry in the world in terms of income generation, therefore the health sector is also considered the third investment sector in the world, which shows These two areas are important.The size of the global medical tourism market in ۲۰۲۰ ۱۱/۵۶ was $ billion. The market is projected to grow from USD ۹۸.۱۳ billion in ۲۰۲۱ to USD ۵۱.۵۳ billion in ۲۰۲۸ at a CAGR of ۱.۲۱% during the period ۲۰۲۱-۲۰۲۸. The impact of Covid-۱۹ has been unprecedented and staggering. Medical services in medical tourism have seen negative demand shocks in all regions amid the pandemic. According to our analysis, the global market showed that the sudden increase in CAGR is due to the demand and growth of this market, after the end of the pandemic, they will return to the previous level. They will come back from the epidemic. According to the Medical Tourism Association (MTA), approximately ۱۴ million people worldwide travel to other countries for medical care each year.High quality and low cost compared to competitors for health tourists has made the country a popular destination for health tourists and applicants for health tourism services, and therefore, a special focus should be made on medical services and the responsibility of the medical staff in order to meet this. can cause the development of medical tourism in the country and special attraction in the region, therefore, considering that it does not have a place in the target countries in the field of advertising and no steps have been taken, it should be done by using government plans and its support and Trying to eliminate the need for an economy dependent on oil and using the country's infrastructure and capabilities in the field of health tourism and speeding up this matter, as well as taking examples from countries with status and knowledge and helping them and creating new ideas for efforts Let us make progress in this field, for example, we can mention getting help from prestigious academic centers in the world and signing contracts to expand knowledge and use their experiences.

Keywords:

performance of health tourism hospitals , government non-financial support , digital capabilities , Network capability , market orientation