Artificial Intelligence And Its Role In Enhancing The Performance Of Health Tourism: An Analysis Of Effects And Identification Of Challenges abstract
In recent years, advancements in artificial intelligence (AI) have had significant impacts on various industries, including health tourism. This field, which combines travel with healthcare services, can leverage AI technologies to improve productivity, increase customer satisfaction, and enhance the quality of healthcare services. This review paper examines the role of AI in improving the performance of health tourism and the associated challenges.AI, through technologies such as machine learning, data mining, and recommendation systems, enables the processing of large volumes of data. This allows service providers to offer personalized services tailored to the needs of customers. Additionally, automating processes such as reservation management and data analysis can increase operational efficiency by up to 40%.Despite the benefits, challenges such as data fragmentation and low quality, concerns related to information security and user privacy, and ethical issues in AI usage exist. AI algorithms require consistent and accurate data, but healthcare and tourism data are often incomplete and inconsistent. Furthermore, risks such as privacy violations can reduce user trust. Ethical issues, such as biases in data-driven decision-making, may also have negative consequences for patients.This paper suggests that to effectively utilize AI, investments in advanced data management systems, the development of legal and ethical frameworks, and the training of professionals are essential. These actions can improve data quality and reduce concerns related to information security. Additionally, increasing awareness among health and tourism professionals about AI technologies plays a key role in expanding the effective use of this technology.This study provides valuable insights for researchers, policymakers, and tourism industry managers, emphasizing the importance of AI in the advancement of health tourism.
