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Paper
Title

Evaluation of B2B IIM Critical Success Factors Using a Fuzzy Decision Analysis Method

Year: 1394
COI: ECDC09_030
Language: EnglishView: 528
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Authors

Adeleh Asemi - Department of Artificial Intelligence University of Malaya Kuala Lumpur, Malaysia
Ali Alibeigi - Faculty of Law University of Malaya Kuala Lumpur, Malaysia

Abstract:

Prioritization of Business-to-Business International Internet Marketing Critical Success Factors (B2B IIM CSFs) has a high impact on internet business management. This studyaims to evaluate and rank the high-cited B2B IIM CSFs that are determined by Riyad (2002). We apply Fuzzy AnalyticHierarchy Process (FAHP) as an effective solution for resolving the uncertainty and imprecision in the evaluation of CSFs’ competitiveness. The subjective pairwise comparison of CFS is conducted by expert and through linguistic variables. A Fuzzification method (α cut-based method) is utilized toprevent the controversial of fuzzy number ranking process where the fuzzy judgment matrix is reconstructed into aninterval fuzzy judgment matrix. The results show that the FAHP is an applicable method for evaluation and ranking of CFSs. The external factors are the most important category in B2B IIM success followed by marketing, global, web site and internal categories

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Paper COI Code

This Paper COI Code is ECDC09_030. Also You can use the following address to link to this article. This link is permanent and is used as an article registration confirmation in the Civilica reference:

https://civilica.com/doc/423111/

How to Cite to This Paper:

If you want to refer to this Paper in your research work, you can simply use the following phrase in the resources section:
Asemi, Adeleh and Alibeigi, Ali,1394,Evaluation of B2B IIM Critical Success Factors Using a Fuzzy Decision Analysis Method,9th International Conference on e-Commerce with focus on E-Business,Mashhad,https://civilica.com/doc/423111

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