The studying of relationship between the qualities ofEducational services upon SERVQUAL method with learners’satisfaction in Culture Homes of Tehran Municipality

the the main goal of this study is to investigate the relationship between the qualities ofeducational services upon servqual method with learners’ satisfaction in culture homes oftehran municipality. in the current research, the population was formed 460 people fromtotal customers were gone and toke the educational services in cultural homes of tehranmunicipality in 2014 and 210 people of which 100 people were men and 110 people werewomen were selected as random-cluster four parts of tehran province(iran)were chosenrandomly and completed the servqualquestionnaire. this questionnaire consists of fiveparts regarding customer’s points of view about the quality of service with thesedimensions, such as, sensible factors, assurance, reliability, responsiveness, empathy.methodology was descriptive-solidarity from the application and approach points ofview the people .the researcher’s questionnaire was distributed and gathered afterverifying the reliability and validity through the research sample was made fromlearners’ satisfaction. the results showed that there was significant and meaningfulrelationship among quality of services’ five- with educational learners’ satisfaction ofculture homes of tehran municipality (p<0.05). in base of prioritizing the quality ofservices’ factors from educational learners’ points of view, the most mean wasdetermined for assurance (4.20) and the less mean was determined for empathy (2.30). thecurrent research was conducted among in culture homes of tehran municipality in someeducational period , so the results are limited to these environments not to the wholeprovinces of iran and other parts.

Keywords:

quality , educational services , SERVEQUAL , satisfaction