Investigation the impact of Relationship marketing dimension in Customer loyalty

Nowadays, marketing is as a key unit in any business. It isn’t covert for every one that customer is the most important assets of commercial organization, one of tools in creation of longrelation with customer is; using of relationship marketing.In this research, we have been examined the impact of relationship marketing on customer loyalty. The research is in descriptive study form; that it is done with survey measurement method. Statistical sample of research include 121 persons of bank customers in iran. For data analyzing we used multiple regression. Results showed that in banks; the fourvariables have a significant impact and predict a good proportion of the variance in customer loyalty. Moreover, they are significantly related to one another

Keywords:

Relationship marketing dimension , Customer loyalty , Bank , satisfaction