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مقالات فارسیISIکنفرانسهاژورنالها

Emotional capabilities & marketing innovation as enablers of innovation-based firm sustainability strategies

Publish place: Second International Conference on Management Tools and Techniques
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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لینک ثابت به این Paper:
https://civilica.com/doc/484083

شناسه ملی سند علمی:

MANAGTOOLS02_162

تاریخ نمایه سازی: 9 مرداد 1395

Abstract:

This study assesses the relationship between emotional capability and marketing innovation and analyzes their effect on implementing innovation-based firm sustainability strategies using a capabilities –based view theoretical framework. The article presents empirical evidence from a survey of 270 employees in Iran’s food industry and modeling of a system of structural equation by AMOS. The results confirm that emotional capability favors the development of marketing innovation capabilities and that both emotional capabilities and marketing innovation capabilities can lead to implementing innovation –based firm sustainability strategies. Furthermore, marketing innovation has a mediating effect in the relationship between emotional capability and innovation-based firm sustainability strategies.

Keywords:

organizational innovation , Marketing innovation , Innovation-based firm sustainability strategies , Sustainability

Authors

Hamed Dehghanan

Associate Professor of Management , Faculty of Management & Accounting , Allameh Tabata’i University

Jaleh Farzaneh

Phd student of Business Administration, Faculty of Management & Accounting , Allameh Tabata’i University

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