Introduction of Investment Styles in the Stock Exchange

Investment style is a method through which finance director or investor analyses, selects, purchases and sales securities. This study focuses on Four styles of value, growth, small and big stock styles are as major investment styles that will be discussed each of them.Investment style term has emerged long in financial literature but it has been defined differently, for example, value style is investment in companies that have low rates of stock price to book value, but it is called as investment in financial assets whose price is equal to intrinsic value in some papers. Investment style concept only has become a comprehensive concept in recent years but style has become a necessary concept in development, analysis and evaluation of investment strategies performance. Style creates a view through which investor recognizes fundamental variables of price changes in stock market

Keywords:

growth style , value style , small stocks , big stocks ,