Exploring the Effect of Customers' Perceptions of Electronic Retailer Ethics on Revisit and Purchase Intention of Retailer Website
Publish Year: 1395
نوع سند: مقاله کنفرانسی
زبان: English
View: 436
This Paper With 6 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
ECDC10_013
تاریخ نمایه سازی: 6 اسفند 1395
Abstract:
by advances in technology and the advent of the Age of Communication and Information, observed that physical stores are replaced by electronic stores. Of course, this is more evident in the case of some products and industry so that some products than can be obtained from their physical stores, can provide from electronics stores and via the Internet now. Electronic retail expansion has been accompanied by discussions and new issues and Customers have special attention to these issues; one of the items discussed are ethics. Because customer and electronic seller don’t have Face to face contacts, Ethics are very important. It is better to focus on ethics and trust of customers, encouraged them to revisit the website and repurchase. This research proposed model about customer perception of electronic retailer’ ethics and its impact on revisit and repurchase intention from retailer’s website and tested it among the customers who purchase products electronically from some websites.
Keywords:
Authors
Fatemeh Golalizadeh
Ph.D. Student of Business Management (Marketing, University of Isfahan, Isfahan, Iran
Mandana Sharifi
Ph.D. Student of Business Management (Marketing) University of Isfahan, Isfahan, Iran
مراجع و منابع این Paper:
لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :