Investigating the Relationship between interpersonal Communications with Customers’ Loyalty in Asia Insurance company (Case study: Karaj’s Customers)

In today’s fast paced world, if companies want to survive, they would have to attract customers. More important step is to make these customers to be loyal. The purpose of this article is to investigate the role of interpersonal communication on customers loyalty in Asia insurance company. In this study, we explored the effect of providers' interpersonal communication and services’ receivers and the effect of receivers’ interpersonal communication in Asia Insurance company to clarify if interpersonal communications in Insurance companies’ circuit affects customers’ loyalty. The methodology is descriptive and includes survey. The goal of the study is functional and collecting data tool was 400-questionnaire which was verified by experts and researchers. Then, data were analyzed by Lisrel software. It has been found that, If there is an ideal level of interpersonal communication, there will be the possibility of increasing satisfaction and loyalty by the customers

Keywords:

interpersonal communications , satisfaction , loyalty , Asia Insurance company , quality , costumer