Creativity and Innovation Philosophical, Critical views and it’s application Management and Innovation in the Organization
Publish Year: 1397
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MNGTEC05_024
تاریخ نمایه سازی: 5 آبان 1397
Abstract:
Creativity has always been at the heart of human endeavor. Allied to innovation, which creates unexpected value, it is now recognized as central to organizational performance. (Some hold that the capacity to harness intellectual and social capital—and to convert that into novel and appropriate things—has become the critical organizational requirement of the age.) The shift to knowledge economies has been abrupt and there is a flurry of interest in creativity and innovation in the workplace. Innovation is considered, quite simply, an imperative for organizational survival. It may even be the key to some of the biggest challenges facing the world, such as global warming and sustainable development. Notwithstanding, we are still far from a theory of organizational creativity: the avenues for promising research that might contribute to its emergence are innumerable because of the increasing use of systems approaches and the growing number of agents involved in knowledge flows.
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Authors
Norouz Ezadpanah
University staff member of Islamic Azad University, Astara Branch
Vahid Mohammadi
Ph.D Student, Public Administration, Human Resources, Islamic Azad University, Astara Branch
Amirhosein Mohammadi
Student of English Language and Literature, Zanjan University