Strategic Management in Pharmaceutics Development under World Economic Globalization Transformations

Purpose of the study: to formulate approaches to strategic management of the pharmaceutical industry in Ukraine under globalization transformations of the world economy. Methodology: the following research methods were used: graphic modeling, analytical and structural-logical methods for economic justification of the efficiency of the presented economic and statistical calculations, as well as systematization and generalization of indicators. Results: Tendencies in the global pharmaceutical market are analyzed in the paper, particularly, the world experience of government pharmaceutical regulation. Changes for 2010-2017 in the dynamics of production of the main types of pharmaceuticals are analyzed. A tendency of growth in output value is revealed to be stable, operational profitability to be increased and the number of manufacturers to be decreased due to reducing small businesses. The growth of manufacturing capacity of pharmaceutical companies is evidenced by an increase in the common currency mainly due to the attracted capital. The role and significance of the pharmaceutical industry for development of the country are described herein. Tendencies of globalization and their influence on the pharmaceutics development are analyzed. According to the analysis results, a model to form a strategy for the pharmaceutics development was proposed that includes two outlines: one outline represents the core of the enterprise strategy, strategic development directions and principles, and the other is a set of functional strategies subordinated to the global strategy but providing a flexible mechanism to monitor and adjust changes. The scheme of formation of the strategy for pharmaceutics development in Ukraine is offered to implement the proposed model. The purpose of the research is to determine the essence of the concept of strategic management and its importance for the pharmaceutical industry in Ukraine. Applications of this study: contains substantiations on certain negative aspects for the national security of the country in globalization, predicting the market monopolization and increased competition, but also on certain positive aspects in the possibility of creating innovative clusters through technology transfer, quality improvement, and so on. However, positive benefits of globalization can be enjoyed only upon formation of the system of rapid response to challenges and opportunities of the modern market. Novelty/Originality of this study: Processes, methods and approaches of pharmaceutical development management have been studied in our country throughout the period of formation and development of Ukraine as an independent state. However, mostly, the studies are characterized by fragmentary nature and address certain aspects of improving the industry s functioning: increasing its competitiveness, investment attractiveness, innovations, marketing, logistics, and state government. At the same time, we did not find a comprehensive study on the strategy for the stable development of pharmacy

Keywords:

Pharmaceutical Industry , Manufacture , Dynamics , Development , Tendencies , Import Substitution.