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فیلتر نتایج
Mehrdad Moharramzadeh
Abbas Naghizadeh-Baghi
Rasool Norouzi Seyed Hossini
Nasrin Azizian Kohan
Vajihe Javani
نتایج 1 تا 10 از مجموع 76
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Journal Paper
Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee
Authors:
محمود اشکانی
،
شهرام نظری
،
رسول نوروزی سید حسینی
Year 1403
Publish place:
Sports Business Journal Issue 1، Vol 4
Pages:
17
| Language: English
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Journal Paper
The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions
Authors:
علی کریمی
،
پیمان اکبری
Year 1403
Publish place:
Sports Business Journal Issue 1، Vol 4
Pages:
0
| Language: English
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Journal Paper
The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator
Authors:
رقیه سرلاب
،
ناهید داروغه عارفی
،
مریم سیدلر
،
فاطمه زارع
Year 1403
Publish place:
Sports Business Journal Issue 1، Vol 4
Pages:
0
| Language: English
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Journal Paper
The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity
Authors:
فرشته آقاجانی
،
وجیهه جوانی
Year 1403
Publish place:
Sports Business Journal Issue 1، Vol 4
Pages:
0
| Language: English
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Journal Paper
Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry
Authors:
زینب مندعلی زاده
،
الهه کاویانی
Year 1402
Publish place:
Sports Business Journal Issue 2، Vol 3
Pages:
19
| Language: English
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Journal Paper
The Sport-for-All Development Strategies Based on Social Marketing Approach
Authors:
علی صابری
،
محمد رضا فتحی
،
سید محمد سبحانی
،
ساناز کارگران
،
ابراهیم رجب پور
Year 1402
Publish place:
Sports Business Journal Issue 2، Vol 3
Pages:
22
| Language: English
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Journal Paper
Strategic Business Development Model of Iran's Professional Sports
Authors:
زهرا سهرابی
،
مهرداد محرم زاده
،
عباس نقی زاده باقی
،
نسرین عزیزیان کهن
Year 1402
Publish place:
Sports Business Journal Issue 2، Vol 3
Pages:
22
| Language: English
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Journal Paper
Key Propelling of Customer Lifetime Value in Iranian Sports Clubs
Authors:
ماهرخ رجبی اصلی
،
مژگان خدامرادپور
،
مظفر یکتایار
،
رشاد حسینی
Year 1402
Publish place:
Sports Business Journal Issue 2، Vol 3
Pages:
21
| Language: English
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Journal Paper
Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League)
Authors:
اکبر جابری
Year 1402
Publish place:
Sports Business Journal Issue 4، Vol 3
Pages:
16
| Language: English
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Journal Paper
The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity
Authors:
سودابه رحمتی
،
حمیدرضا صفری جعفرلو
،
محمدصادق افروزه
Year 1402
Publish place:
Sports Business Journal Issue 4، Vol 3
Pages:
20
| Language: English
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نتایج 1 تا 10 از مجموع 76
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