مقالات Sports Business Journal، دوره 4، شماره 11.Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee FullText2.The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions3.The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator4.The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularityتاریخ نمایه سازی مقالات: 8 اسفند 1402 - تعداد نمایش اطلاعات ژورنال: 33 آرشیو سال 1403 Sports Business Journalدوره: 4شماره: 1آرشیو سال 1402 Sports Business Journalدوره: 3شماره: 4دوره: 3شماره: 3دوره: 3شماره: 2دوره: 3شماره: 1آرشیو سال 1401 Sports Business Journalدوره: 2شماره: 2دوره: 2شماره: 1آرشیو سال 1400 Sports Business Journalدوره: 1شماره: 2دوره: 1شماره: 1